Through the natural processes of biofiltration and phyto-remedaition the Naturaire® system removes and breaks down common indoor air pollutants. Many alternative means of cleaning the indoor environment rely on passing the air through chemical-laden filters that work like sponges to capture contaminants out of the air. However, like a sponge these filters become saturated and ineffectual, and therefore have a limited life expectancy.

Naturaire® cleanses the air through biological means and does not rely on chemicals to remove the contaminants from the air. Naturaire® System is an ecological approach to maintain the indoor environment with the whole life cycle of the system taken into account. Because the pollutants in the air are broken down , there is nothing to accumulate in the system. Although the systems are typically designed up to over 20 years of operation, the biological aspects have the ability to continue with their functions forever. The biology component is a self-repairing, self-rejuvenating air cleanser.